Hitting the wall?

We’ve been taught goal setting wrong.

Instead of thinking about what’s the best place to fit in, we have to start from looking at our personal goals, and fit our career into it. 

If you’re an entrepreneur, your ideal niche and offer is your life purpose.

If you’ve been wondering about your life purpose, or have been struggling with what your niche and offer is meant to be, know that you’ve been dancing around in circles because the traditional goal setting format that we’ve been taught is a sure guarantee to lead us to feel lost and unhappy by the time we hit mid-30’s.

I did the same thing as every person who is deemed “lost.”

I set predictable life goals in senior high school. I decided to go to the best ranked university in my province, one of the top in Canada. I got in. 

Then, I felt lost on what to major in. I knew what I really wanted, but I had to be realistic about what I believed were my strengths. I made choices based on what I believed was good at, and not good at. And most of my friends also made choices based on what we believed would make more money. 

I graduated, even more confused and lost than ever. 

What never occurred to me, nor to any of us, and to any of my clients who I see weekly now, is the possibility that this approach of setting goals is what runs us into that brick wall.

That brick wall is that major existential crisis around age 35.  

If you’re reading this, an existential crisis is what you’re having, no matter what age you are.

Aligning with a satisfying career, even becoming clear of your business niche and offer, starts with knowing your purpose.

Finding your purpose starts with knowing what your main values are, what you’ve been naturally already gravitating towards without needing to “arrive at a goal.”

When you know what your purpose is, you develop personal goals that will help you attain that long-term purpose goal.


Here is how you find your purpose in 5 minutes: 

  1. List 5 books that you read without any obligations, really loved, and finished, before you were on the path to find your purpose.
  2. What is the main topic you like to discuss outside of work-related conversations? What do you like to discuss outside of any obligations?
  3. Your purpose is to make a contribution that’s similar to the top 5 books, as well as the topic that you care about the most, without any obligation. What does that look like for you?

The whole point of alignment and purpose is that you don’t need to force anything to happen. Instead, you allow it to unfold, without judging what comes up.

Finding your path is more obvious than it seems. You have already been working towards your purpose, and aligning means that you’re connecting all the dots like a constellation.  

You can also download my free Legacy Accelerator worksheet to dive in deeper.

Curious about the exact journey of how one finds their purpose and goes on to live an unrealistic, impossible dream? Read the Best Seller, Am I There Yet?

Do you need more help on applying this process? Watch this video.